Things to consider before starting a marketing Campaign

Every Marketing campaign needs a good strategy right at the beginning. But, before we hire a jockey, we need to know if our horse is capable of running the race. In short, we need to analyse the website on which we are going to run a campaign. Most businesses start marketing campaigns without analysing their website fully. There is nothing worse than spending thousands of Dollars every month with a website bounce rate over 80%. Or running a campaign on a website with the quality of the landing pages being poor.

In most cases, I have analysed that the overall campaign performance looks phenomenal but  very poor conversion rate. Arguably, the campaign is performing and that's all any marketing company is accountable for. In the real world, that's not true, because a proper website health check is a part of the marketing strategy. So, your marketing provider is responsible for a bad bounce rate or low conversion.” Don’t let you Jockey blame the condition of the track”.

There are several things you need to consider as a business owner before engaging any marketing company. Here are the top 10 Things you need to know before starting any marketing Campaign with an agency.

 

1.Research About your Marketing provider:Experience, case Studies ask for references.

2.Goal Setting:What do you want to achieve out of your campaign i.e Leads, Brand Awareness Or  promotions

3.Set up expectations:What to expect from the campaign/Outcome and results. Discuss in advance

4.Understanding your Budget and its impact :Understand what you can achieve with your budget and what outcome it can bring. There is nothing worse than discovering that the campaign has been running on a wrong budget.

5.Get Educated:Get educated right at the beginning about the marketing products and services you are opting for and understand how they work. 

6.Analyse your website and it current position and fix before doing anything:Go through a detailed report to understand your website. Everything starts with a good website.

7.Set up tracking and Monitoring:Setup call and email tracking  to monitor your results.

8.Setup Monthly review meetings to go through reports:Arrange a monthly catch up with your provider to go through your monthly reports and understand your reports thoroughly.

9.Be clear about the next step:Be very clear about your next steps with your campaign. What changes to expect. Get in writing

10.Look for things that aren’t working. Take advice:Your Marketing providers will always show you what's working well. Look for things that need attention