Which directory listings perform better

Well, this is a million-dollar question in the digital marketing world and a simple answer to this is "content management". Listings are likely to perform better than others if they have the following:

Relevant content: Ranking of any website or listing is purely dependent on the content written on them. Always make sure, your content talks about your products and services.

A Stong Call to action: It's very difficult to get a potential customer to land on your page when you have thousands of other competitors out there. The best way to get the maximum results from your listing is to add a strong call to action that encourages your customers to make a fast decision.

A Lead Magnet: This is another great factor that drives potential customers to make an instant decision. Have some industry-related information on your site or listing that people can read or download for future reference.“Lead magnets are free content you give your website visitors in exchange for their contact information so you can build your email list.”

Testimonials: Clients believe what others say about you, not what you say about yourself. Always get your clients to review your business after they have used your services. Reviews help other potential clients in trusting you.